About Genentech
Considered the founder of the industry and in operation for more than 45 years, Genentech is a leading biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases.
About The Work - UI/UX
During my tenure at Ingage, Genentech commissioned us with building an interactive experience to better showcase their cutting-edge drug, Alecensa, to potential customers. Our primary goal was to enhance existing content, boost engagement, and increase product interest among medical professionals through an interactive experience.
Alecensa
Working closely with a developer, our key objective was to convert large volumes of static content into an informative and engaging experience. I was entrusted by the design lead at Ingage to own creative direction and execution of this project from start to finish. Leveraging UI/UX design best practices, we were able design voluminous amounts of content into a comprehensible, digestible, and engaging format for the end user.
Here are some selected key features that were leveraged in order to attain key objectives.
Tap To Reveal Functionality
This interactive functionality was pivotal in engaging users with the content on a deeper level. It facilitated a comprehensive understanding through strategic layering of information. Main details were prominently displayed on the page, while supplementary insights linked to graphs or images were conveniently accessible via popups.
Scrolling Mechanisms
The implementation of scrolling mechanisms was a practical and efficient solution to making a wide array of information available without needing to create multiple touchpoints. Users were enabled to engage with the content through convenient scrolling functionality, allowing information to be more appealing and memorable.
Animations
The strategic integration of animations successfully transformed what was once static content into a dynamic and compelling experience. This deliberate inclusion of movement not only enhanced the appeal of the data but also elevated its impact, fostering increased engagement and retention among end users
